Hey, I'm Christina
Hey, I'm Christina
Connecting communities and their stories
 
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SHARING A BIT ABOUT MY WORK...

IS DIFFICULT TO ENCOMPASS ON A WEBSITE. 1) BECAUSE #NDALIFE. 2) BECAUSE IT'S COMPLICATED TO SHOWCASE ALL THE EFFORTS THAT GO INTO SUPPORTING A START-UP THROUGH SUCCESS FULLY KNOWING THIS IS NEVER A ONE-PERSON JOB. I HOPE WHAT YOU GATHER FROM THIS IS WHAT'S POSSIBLE WHEN STRONG TEAMS COME TOGETHER TO BUILD STORIES, CONNECT WITH HUMANS AND CREATE LASTING CONNECTIONS FOR THAT GOOD QUALITY LTV (LIFETIME VALUE 😉).

 
 

Makeful us

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ACCOMPLISHED AT MAKEFUL:

  • Launch digital platform for the Canadian tv network, Makeful under Blue Ant media
  • Created 11 web series for its subsequent launch
  • conceptualized content strategy with brand team 
  • supported design and marketing collateral for release
  • Landing brand's first three brand deals within its 30 days of its launch — WITH COMET TO LEAD THE CHARGE.

WEB SERIES: GIRL, GET YOUR LIFE

web series: 3 Minute diy

web series: Obsessed with miss kris

web series: THe creative lab

web mini series: slide hustle

web series: sew boss

 

web series: bottoms up!

web series: vegan eats

web series: the drill down

web series: cake basics

 

conceptualize and design new website for us launch

Tasked with building four main content verticals and its design, mobile first.
released three additional verticals based on community feedback to dive in specific targeted content runs; wedding, wellness + career.

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MARKETING

Managed brand partnerships for web series and pitched content plays for brands to incorporate into Makeful's content. Executed on paid media and influencer partnerships to grow community. 

JIG+SAW

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ACCOMPLISHED AT JIG+SAW:

  • BUILT AN EDUCATION PROGRAM
  • PARTNERED + BUILT STORIES FOR OVER 20 BRANDS IN SIX MONTHS; SQUARESPACE, ROW DTLA, LULULEMON, NIKE + CALIFIA TO NAME A FEW
  • HELD OVER 70 EVENTS, MEETING OVER 1500 WOMEN IN LOS ANGELEs
  • jig+saw is now a digital community
 
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MAJOR HIGHLIGHT: track

track was community-based education to support women with launching their ideas into reality. We utilized customized curriculum and human resources like financial, legal, public relations and marketing to educate the community and support. Our main objective was to teach communal-based education, getting one another to open up, share, communicate and be a part of one another's growth + success. This lead to over 150 women completed track and releasing their ideas into the wild. Some of which in Artemis, lalalocal, die free studios, shatterboxx, hrdwrker + segara swim to name a few.

 

MAJOR HIGHLIGHT: NIKE X JIG+SAW

we partnered with nike to host a popular series held in our spaces called "How'd she do it" where we interviewed a woman in power, a nike brand ambassador, in front of 100 women to discuss the realities of hustling, making it, falling short and creating a new sense of success. this partnership included an in-store retail experience, GWP, content and consumer follow-up post event with the brand. 

 

beautycon

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acommplished at beautycon:

  • joined the team from agency to build digital properties
  • led the digital initiatives; creating an editorial content site, launch a subscription box and grow the festival business
  • managed an editorial team, freelancers + in-house, of 20 with a newly hired editorial director to produce partnership content with influencers and brands, create content
  • scaled partnerships with full service; exclusive events, web content, influencer programming, experiential programming with brands like harajuku lovers, jcpenney's, skin fix,  nike + barbie to name a few.

www.beautycon.com
@beautycon

Conceptualized #Beautyconbff promo video

conceptualized influencer campaign for Skin fix

conceptualized nasty gal x beautycon

Built SXSW surprise pop-up with tyler oakley, meredith foster + bethany mota

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beautycon bff
Subscription box

launched a subscription box program with branded beautycon products + beauty brands. 

Launched with 1,500 boxes and grew to 21,000 subs in one year.

Acquired four influencer collab boxes; Grav3yardgirl, kandee johnson, jojo, + bethany mota

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beautycon festivals
Global takeover

Grew our one city festival into a five city tour including dubai, london, new york city, dallas + los angeles. 

Increased attendees through customer acquistion + influencer strategy by 6x in one year.

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content strategies

The above videos showcase a touch of the content produced within the beautycon editorial + creative teams. I facilitated strategy and output of these programs and supported with acquisition targets + drove exposure to content.

 

content creation


CAndytopia via SWIM content samples

 

medzero via SWIMcontent samples

 

Gary poppins via GOLD PR content production

 

deck designs