— MAKEFUL US —

ACCOMPLISHED AT MAKEFUL:

• Launch digital platform for the Canadian tv network, Makeful under Blue Ant media

• Created 11 web series for its subsequent launch

• conceptualized content strategy with brand team

• supported design and marketing collateral for release

• Landing brand's first three brand deals within its 30 days of its launch — WITH COMET TO LEAD THE CHARGE.

conceptualize and design new website for us launch

• Tasked with building four main content verticals and its design, mobile first.

• Released three additional verticals based on community feedback to dive in specific targeted content runs; wedding, wellness + career.

MARKETING

Managed brand partnerships for web series and pitched content plays for brands to incorporate into Makeful's content. Executed on paid media and influencer partnerships to grow community. 

— JIG+SAW —

ACCOMPLISHED AT JIG+SAW:

• Built a monthly education incubator with weekly curriculum and experts, teaching different aspects of business.

• Partnered + built stories for over 20 brands in 6 months; ; Squarespace, Row DTLA, Lululemon, Nike and Califia Farms to name a few

• Held over 70 events, meeting over 1,500 women in Los Angeles

MAJOR HIGHLIGHT: track

track was community-based education to support women with launching their ideas into reality. We utilized customized curriculum and human resources like financial, legal, public relations and marketing to educate the community and support. Our main objective was to teach communal-based education, getting one another to open up, share, communicate and be a part of one another's growth + success. This lead to over 150 women completed track and releasing their ideas into the wild. Some of which in Artemis, lalalocal, die free studios, shatterboxx, hrdwrker + segara swim to name a few.

— BEAUTYCON —

acommplished at beautycon:

• joined the team from agency to build digital properties

• led the digital initiatives; creating an editorial content site, launch a subscription box and grow the festival business

• managed an editorial team, freelancers + in-house, of 20 with a newly hired editorial director to produce partnership content with influencers and brands, create content

• scaled partnerships with full service; exclusive events, web content, influencer programming, experiential programming with brands like harajuku lovers, jcpenney's, skin fix, nike + barbie to name a few.

www.beautycon.com
@beautycon

beautycon bff
Subscription box

• Launched a subscription box program with branded beautycon products + beauty brands. 

• Launched with 1,500 boxes and grew to 21,000 subs in one year.

• Acquired four influencer collab boxes; Grav3yardgirl, kandee johnson, jojo, + bethany mota

beautycon festivals
Global takeover

• Grew our one city festival into a five city tour including dubai, london, new york city, dallas + los angeles. 

• Increased attendees through customer acquistion + influencer strategy by 6x in one year.

content strategies

The above videos showcase a touch of the content produced within the beautycon editorial + creative teams. I facilitated strategy and output of these programs and supported with acquisition targets + drove exposure to content.