AN IMMERSIVE EXPERIENCE

Roksanda’s product launch with lululemon emitted beautiful, feminine, bright and powerful. The goal was to bring the product to life through movement as a presentation-style activation, inviting some of Los Angeles’ powerful womxn leaders.

The dinner + show was inspired by Kanye’s ‘Runaway’ music video interlude, designed to impact the guests with a full-blown experiential moment, creating takeaways from the night and encouraging a continued conversation, and conversion, in-store.

Guests entered through a roll-top garage near DTLA into a beautiful architecturally-sound warehouse and handed a glass of champagne as they enter. They are escorted by our host to their seats where aerialists in Roksanda came down from the ceiling, placing the “final touches” to the table. Guests head to their assigned seats, where the first course gets served. The Los Angeles teamed shared a message about the evening to encourage conversation and connection. Second course is served. As second course wraps up, a group of 10 dancers came fluttering in and perform a 10-minute performance, wearing Roksanda. Guests were able to see the product move, and sway, and flow — highlighting the essence of the product collaboration.